#12: “Why You Callin’, Just Text” (ft. Shah)


In this episode, Zach and Steven have a talk with upcoming Atlanta rapper Shah, and kick some knowledge on advice for younger rappers getting into the game, what it means to be a “conscious” rapper, and the differences in the hip-hop landscape of his hometown of Toronto and his current home of Atlanta.

A little bit about Shah:

Described by Complex as Trap’s Newest Star, Toronto rapper Shah has found success with his vibrantly catchy music, subtly backed by thought-provoking bars and compelling lyricism. Shah’s latest single, Just Text, has thrived in trendsetting Atlanta clubs like Magic City and on Atlanta radio, becoming the first song by a foreign artist to win 107.9FM’s influential Battlegrounds. While Just Text provides the mainstream appeal needed to captivate new fans, its lyrics forgo rap clichés in favour of poetic storytelling, reminiscent of rap’s golden era. Shah guides listeners through his journey from Toronto to Atlanta, where music industry influencers such as radio personality Greg Street and Cash Money’s official DJ Swamp Izzo have embraced Shah. The support of Izzo – known for launching the careers of Gucci Mane, Future, and Young Thug – has allowed Shah to flourish despite rejecting major label deals, as he looks to become rap’s first truly independent international superstar.

Shah’s video for “Just Text”: https://www.youtube.com/watch?v=jcBJwdrPFkc

Follow Shah On IG and Twitter:

Also, the recently released book featuring 2 chapters by Steven that was mentioned in the episode: http://www.palgrave.com/la/book/9783319592435

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